Targeting My Audience

Who am I targeting	How will I target them
Age  - 16 - 30	-         My main characters will be in the middle of this age bracket and therefore will be able to relate to the themes of the film; break-ups.        -         Themes, Background music choice, Clothing, Locations, Activities.
Gender        -         Female	-         Secondary audience = Male.        -         The clothing Chloe will wear I assume girls of the age category will like.        -         The music choice will be that of what a girl would usually listen to or at least like.
Social Demographic        -          C2,D,E	-         The genre of the film = anti-rom-com        -         The narrative will be quite obvious.        -         A ‘less educated’ audience will easily understand the film.        -         The story line should particularly interest the ‘E’ category.
Hobbies and Interests        -          Materialistic, Social Media, Mainstream, Idealistic	-         The clothing Chloe wears will be materialistic/ designer.     -         The use of a Costa/ Starbucks coffee cup is particularly mainstream.        -         The use of a phone to catch up with social media/ friends.