Audience Analysis Findings

After completing both my Survey Monkey questionnaire and focus group interview, I was able to discover a number of different things which will help me to target my audience. Firstly, that a male main character is generally preferred, so in order to target my audience I will need to use 'Jack' in a way that the audience will find attractive or like especially as my main character will be a woman. Secondly the speed of my opening is slow which would not seem to bother my target audience as they seemed unaffected by the speed of the opening, therefore if I create an element of mystery for the opening of my film it will be positively received by the audience. For example 'Fifty Shades of Grey' attracts a large audience due to 'curiosity', my opening will not be of the same curiosity but if the audience choose to watch a film based on this reason then it seems that my opening will be liked by the audience. Thirdly, the genre of rom-com's seemed to be enjoyed by my target audience and in order to successfully complete an opening of this genre there will need to be a boy and girl of desire and some kind of relationship conflict which my opening will aim to include. Finally I was unsure about exactly what clothing to use especially on Chloe but it appears that my target audience prefer day to day clothing but including an expensive element to it, for example in gossip girl their day to day clothing is more extravagant than your normal person's and this I would like to incorporate into Chloe's wardrobe.

Focus Group Interview

1. What films have you seen recently? Did you enjoy them?

2. So the genre of the film's were ..... would you say this is a film genre you typically see?

3. Do you like to have a main character like the men in The Great Gatsby and John Tucker Must die?

4. Or a film like Sex And The City or New Years Eve where you make you own choice about which character to like?

5. Does the actors in the film you are going to watch effect your choice to watch it?

6. So, therefore does looks matter when the main character is a man/ woman?

7. Which is you favourite film or one of your favourites? Why?

8. How does a film mixed between romance and action sound? Is there any films already like this that you can think of?

9. Imagine a film that follows the main character at the start yet doesn't show you who they are, would this annoy you? Or would it make it more interesting?

10. Do you like extravagant clothing in a movie or day to day clothing?

11. So would you like to see what you would normally wear or what you would like to wear?

12. Which is a better location: a party, a road, a train or have you got any suggestions?

Conclusion:

- The group talked about a film that was 30 years old (When Harry Met Sally) which is of a Romance genre. It was the younger women in the film that liked this film; aged 31. It was also mentioned that the women liked Rom-Com's which fits in with the genre of my film. 

- A further genre which was mentioned was action and it appears that most action films have a main character as a male, this was then confirmed by the male of the group as being a good thing.
- It was stated that Rom-Com's generally have both a male and a female main character and this is needed for it to be a success.
- A favourite genre of film for one female was action but it was interesting to notice that she liked an action film which involved a female main character (Angelina Jolie), Another member who also commented on this gave an example of when Angelina Jolie actually helped the man in the film in order for him to succeed. This appears to occur quite often if a woman is used in an action genre film, e.g. 'The Heat', 'The Hunger Games', 'Dawn of the Planet of the Apes', 'Lucy' etc.
- In terms of a Romance-Action film, this seemed to interest the group, but it was pointed out that most action films include the element of romance, e.g James Bond.
- For clothing ideas, it would depend on the type of film, day to day clothing in certain settings or in 'The Great Gatsby' where extravagance is needed this is acceptable or almost expected.

- The genre of horror/ vampire was strongly disliked by the group in the interview, so it is lucky that my film is not going to be of this genre. This discovery could also help with how I target my audience.
- When questioned about the possible locations it was favoured that the place be 'cool' and 'exotic' either with the weather or the specific room/ area, e.g Gossip Girl was suggested to have locations which are desirable and only the extremely rich could afford, the only possible way I could use this in my film would be through Chloe's clothing.

Survey Monkey Questionnaire and Conclusion

Task:

This is the link to my Survey Monkey questionnaire, I am trying to identify my genre based on the results I gain. Please fill out the questionnaire on the link below:

https://www.surveymonkey.com/s/BGWTQLF

Results:

Through this questionnaire I was able to get a number of different ideas about my genre and more. I gained 41 responses which allowed me to analyse the sample and generalise it based on the age groups. The results were:

What gender are you? 

·         Answered: 41 

·         Skipped: 0

Answer Choices–	Responses–
– Male	39.02% 16
– Female	60.98% 25
Total	41

Q2

How old are you?

·         Answered: 41 

·         Skipped: 0

Answer Choices–	Responses–
– 0-13	0.00% 0
– 14-18	29.27% 12
– 19-25	4.88% 2
– 26-35	9.76% 4
– 36-45	7.32% 3
– 45+	48.78% 20
Total	41

Q3

What is your favourite genre?

·         Answered: 41 

·         Skipped: 0

Answer Choices–	Responses–
– Action	34.15% 14
– Romance	19.51% 8
– Comedy	46.34% 19
Total	41

Q4

Would you prefer a male or female central character?

·         Answered: 41 

·         Skipped: 0

Answer Choices–	Responses–
– Male	60.98% 25
– Female	39.02% 16
Total	41

Q5

Would you like to be introduced to the main character/s within the first 3 minutes?

·         Answered: 41 

·         Skipped: 0

Answer Choices–	Responses–
– Yes	34.15% 14
– No	0.00% 0
– No preference	65.85% 27
Total	41

Q6

The opening scene ends with a cliff-hanger, would this bother you and why?

·         Answered: 41 

·         Skipped: 0

No it will make the film more interesting

1/6/2015 9:31 AM 

Yes, it's annoying

1/5/2015 2:55 PM 

NO

1/5/2015 10:09 AM 

 no

1/5/2015 10:06 AM 

 No because that could mean the film may have a sequel to look forward to.

1/5/2015 9:20 AM 

NO BECAUSE KEEP YOU INTERESTED STRAIGHT AWAY

1/5/2015 9:19 AM 

no

1/5/2015 9:12 AM 

Yes - It means your left with no answers

1/5/2015 9:11 AM 

 No because there is hope for a second one.

1/5/2015 9:10 AM 

No it wouldn't bother me

1/5/2015 9:10 AM 

no

1/5/2015 9:06 AM 

No.

1/5/2015 8:35 AM 

yes, I like to see the story wrapped up and I hate that they may make a sequel

1/4/2015 10:42 PM 

No, some best films are shown in reverse such as goodfellas

1/2/2015 7:20 PM 

adds to plot

1/2/2015 3:09 PM

not at all

1/2/2015 10:27 AM 

Doesn't bother me as long as it doesn't spoil the ending of the film - otherwise what is the point in watching it all???

1/2/2015 9:51 AM 

No

1/2/2015 9:17 AM 

no, because you will find out eventually.

1/2/2015 8:56 AM 

no

1/2/2015 8:48 AM 

No

1/2/2015 8:45 AM 

No

1/2/2015 8:45 AM 

no

1/2/2015 8:43 AM 

No

1/2/2015 8:35 AM

yes, i don't like cliffs

1/1/2015 5:50 PM 

no

12/30/2014 9:28 AM 

Yes unless there was a sequel

12/30/2014 8:58 AM 

No

12/29/2014 10:35 PM 

No

12/29/2014 6:02 PM 

 yes, Because you have to wait a long time to see what will happen

12/26/2014 4:10 PM

Love a cliff hanger - makes the film exciting from the beginning to gain my interest

12/23/2014 8:46 PM 

No

12/23/2014 8:35 PM 

No, I'll keep watching either way

12/23/2014 8:26 PM 

dunno tbh

12/22/2014 10:04 PM 

No, it is confusing

12/22/2014 10:06 AM 

 Yes this bothers me very much as it puts me in a bad mood because i want to know the ending of the film!

12/21/2014 8:41 PM 

 No

12/21/2014 3:48 PM 

No makes it more Interesting

12/21/2014 2:42 PM 

Yes, I would want to know what the hell happened

12/21/2014 2:15 PM

no and yes because i would want to watch the second part straight away

12/21/2014 2:14 PM 

no because can be exiting.

12/21/2014 2:12 PM 

Q7

How important is it that the basic story line is identified at the beginning of the film?

·         Answered: 41 

·         Skipped: 0

–	Important–	(no label)–	Moderately important–	(no label)–	Not important–	Total–	Weighted Average–
– (no label)	14.63% 6	9.76% 4	51.22% 21	19.51% 8	4.88% 2	41	2.90

Q8

What style of an opening do you enjoy in a film?

·         Answered: 41 

·         Skipped: 0

Answer Choices–	Responses–
– Fast-paced	24.39% 10
– Slow-paced	2.44% 1
– Combination	73.17% 30
Total	41

Q9

When you see a film trailer what makes you want to see the film?

·         Answered: 41 

·         Skipped: 0

Answer Choices–	Responses–
– The backing music	7.32% 3
– The editing	31.71% 13
– The cast	60.98% 25
Total	41

From these results I concluded that the majority of people preferred a comedy genre, although I am going to use a romance genre and so I will need to change my target audience in order to attract customers. The most popular choice for main characters was a male main character and my film will include half a male and half a female main character. The audience research shows that the audience were indifferent about how fast or slow or any introductions made within the first 3 minutes and I think this is due to the fact that it depends on the film genre and so it was not obvious to which genre I was asking the question. It is shown that the audience were annoyed by cliff-hangers which gives me the idea I should use one as although they were annoyed, they were annoyed as they wanted to continue to watch, my general idea will be to involve a cliff hanger which reveals the main character at the end of my three minute clip. A further conclusion to be made is that the cast of the film are very important in whether or not the person will watch or enjoy the film and so especially as my main characters will be in a relationship it is important for the audience to desire or be jealous of at least one of these characters.