Rationale

I have chosen to tackle the film brief as I think it will develop my skills in film making and editing as in the present I have a limited understanding of the editing process. It seems as though it will take a lot of time and hard work as I will be completing the project on my own, where as in my preliminary task I had the assistance of another classmate. By doing this previous task I have introduced myself to the film cameras and other equipment which I will need to use throughout my film task; Final Cut Pro, dolly, tracker etc. However in this previous task I did not complete a research and planning task and so I have not located an audience for that film, this will be a new skill that may take some time as it is ideal I am targeting the correct audience group; this will need to be completed before I begin my filming.  The film industry is one I know little about, but I intend to find out through the research & planning tasks. I have looked into the different tools the media uses in order to communicate a particular message and I intend to use the same tools when I begin the filming.

Research and planning seems to be an important pre-production process before filming begins as it allows you to locate your target audience through questionnaires for example. I will need to look at previous films, especially the beginning scenes in order to get inspiration and an idea of how I will film my introductory scenes. 

My initial ideas in terms of the genre that the film will be either of the horror or romance genre as I think these will be the best for a first film making project but I will need to identify a sub-genre within horror or romance: teen, male or female. Comedy would be too hard to get an entire audience to laugh and other genres do not particularly interest me therefore why I will either produce a short film in the horror or romance genre. Apart from this I do not have any other ideas but after my research and planning task I will have a better understanding of representation and the audience that I will be targeting.