Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

What have you learnt about technologies from the process of constructing this product?

Question 6

How did you attract/ address your audience?

Who would be the audience for your media product?

The expected market for my anti-rom-com based on the IMDB ratings would be a 15+. By looking at 500 Days of Summer gaining a 7.8 rating and 17 Again gaining 6.4, although both these films are a 12A rating, by making 'Chloe' the 15 rating it allows for more freedom in terms of sexual scenes and language used, which in turn would allow the target audience to be more involved in the film and hopefully believe in the story line and the couple.


It seems noticeable that my target audience would me mostly women but with the occasional male who is on a date or just interested in the anti-rom-com genre. My target audience age group is 16-30 which can be assumed to be the age group with most disposable income and inclination to see films regularly suggests why large films are targeted at this age group; which could be a selling point to a media institution as it implies it will make a large profit.


Due to the storyline of the film, it can be expected that the film would be suited to a demographic who either has been through the same thing, or at least understands it. Therefore the IMDB rating didn't affect my choice of genre, but generally a romantic type genre is going to be popular with a wide audience, altering slightly dependent on the age of the actors and the setting, i.e. dates set in restaurants or cinemas.


It can be assumed that the target audience is my own age and older, which was confirmed by the 12/41 people in the 14-18 bracket of my research, which was only slightly beaten out by the 45+ bracket with 20 responses. In my findings from the Survey Monkey questionnaire, 25 out of 41 replies were female and so 61% of the findings were from a female perspective. Therefore, it is understandable why the male main character was preferred.


As my target audience was both males and females, I would need to include both genders interests within the film. To follow with the typical conventions of a romance type film, I choose a female and male character that the audience would intend to see themselves with, i.e. that they would find attractive. For the female audience, current trend clothing, bags and makeup style would be used (similar to that of Gossip Girl or Sex and the City). For the male audience I would introduce beautiful females, cars and clothing (although the clothing may only appeal to those men that wear similar or aspire to wear those type of clothes).Therefore the film can then be targeted at fashion lovers, especially women

What kind of media institution might distribute your media product and why?

How does your media product represent particular social groups?

What Social Groups Have You Represented- PDF

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Audience Feedback

I posted the beginning to the film 'Chloe' on YouTube in order to get responses from audience members. I sent the link out to family and friends and asked for them to also pass this on. By the 24th of April I had gained 33 views and a number of different comments. A few of these were:

- editing with black screens could be eradicated and narrator could have been clearer in certain parts. Other than that the quality, colour, story line and effects were of a high standard.

- emotive words and music.

- tense atmosphere made me want to find out more about both characters. 

- great film opening, great actors and loved the piano music piece, only critique would be some of the comments slightly before the visual action.

- narration combined with the piano music made the video thought provoking. 

- good colour definition and use of lighting. Commentary not too fast. 

- good close ups, good cinematography and interesting story line. 

Final Product

Key decisions made:
- Pre-production I made a list of the various shots that I needed to do takes of so that I ensured that I did not miss any. I filmed each shot from around 3 or 4 different angles to then choose the best ones in production. Therefore many shots were unused but this was predicted. I recorded many walking shots of Chloe in order to put in gaps where the voice over would not match the action instead of using a black space to fill the gap.

- My decision was to use black spaces in between many of the shots. This is to add tension but mainly to separate the shots of her face or walking so that the voice over can match the timings of the shots. As in many trailers that aim to add tension e.g. Fifty Shades of Grey, black spaces are used in order to change locations or change the shot and so I used this same technique regularly in the opening of my film.

- The timing of the music had to be carefully thought out as I did not want it to build too early, in particular before Chloe left the coffee shop. In order for this to happen I had to copy the opening beat and paste it so that it occurred twice, but I don't think this is extremely noticeable apart from the slight change in how loud the beats are, but this is only noticed by me as I know why it is doing so, but to the audience they may just think it is part of how the song is.

- The loudness of the music compared to the voice over was important as I wanted the voice over to be the most important and noticeable thing rather than it being drowned out by the background music. As a result I adjusted the voice over individually per clip as some parts were louder than others and also as the song built and got louder I needed to match it with the voice over's loudness. I chose to have the song quite quiet at the start but then it begins to increase in loudness as the story unfolds.

- The voice over was recorded in a long take and so this had to be cut into individual sentences before it was to be used. I tried a variety of different possible timings for when the voice over would come in, per clip and black space timings. I think the final production has the best possible arrangement in terms of where the voice over fits, the speed of it and the loudness of it.

The Voice Over

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For the voice over, I hoped to find someone who was well-spoken but also had a clear and relatively low voice to fit with the atmosphere of the opening to the film. I used George who is in my year at school, so he was easily accessible to complete my voice over in time before I began editing. The voice over was completed in one long take and where there were slight interruptions I asked George to repeat the line (the parts with laughter or doors slamming). When I began to edit I cut each sentence into small clips to then move into the correct place of the film more easily. Although cutting the clips would be time consuming it would allow for a more precise match of the lyrics to the music and the shots. The voice over was key in my opening as it set the tone of the film but also built the tension from the outset. It needed to be perfect as it was how the shots of the opening would make sense at all. The majority of the voice over is about Jack's pain which stemmed directly from whatever Chloe had done to him. It was important for the audience to make the assumption that Chloe is a modern day femme fatale, so that they sympathise with Jack at the beginning as he gives the impression that she broke his heart.