Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

What have you learnt about technologies from the process of constructing this product?

Question 6

How did you attract/ address your audience?

Who would be the audience for your media product?

The expected market for my anti-rom-com based on the IMDB ratings would be a 15+. By looking at 500 Days of Summer gaining a 7.8 rating and 17 Again gaining 6.4, although both these films are a 12A rating, by making 'Chloe' the 15 rating it allows for more freedom in terms of sexual scenes and language used, which in turn would allow the target audience to be more involved in the film and hopefully believe in the story line and the couple.


It seems noticeable that my target audience would me mostly women but with the occasional male who is on a date or just interested in the anti-rom-com genre. My target audience age group is 16-30 which can be assumed to be the age group with most disposable income and inclination to see films regularly suggests why large films are targeted at this age group; which could be a selling point to a media institution as it implies it will make a large profit.


Due to the storyline of the film, it can be expected that the film would be suited to a demographic who either has been through the same thing, or at least understands it. Therefore the IMDB rating didn't affect my choice of genre, but generally a romantic type genre is going to be popular with a wide audience, altering slightly dependent on the age of the actors and the setting, i.e. dates set in restaurants or cinemas.


It can be assumed that the target audience is my own age and older, which was confirmed by the 12/41 people in the 14-18 bracket of my research, which was only slightly beaten out by the 45+ bracket with 20 responses. In my findings from the Survey Monkey questionnaire, 25 out of 41 replies were female and so 61% of the findings were from a female perspective. Therefore, it is understandable why the male main character was preferred.


As my target audience was both males and females, I would need to include both genders interests within the film. To follow with the typical conventions of a romance type film, I choose a female and male character that the audience would intend to see themselves with, i.e. that they would find attractive. For the female audience, current trend clothing, bags and makeup style would be used (similar to that of Gossip Girl or Sex and the City). For the male audience I would introduce beautiful females, cars and clothing (although the clothing may only appeal to those men that wear similar or aspire to wear those type of clothes).Therefore the film can then be targeted at fashion lovers, especially women

What kind of media institution might distribute your media product and why?

How does your media product represent particular social groups?

What Social Groups Have You Represented- PDF

In what ways does your media product use, develop or challenge forms and conventions of real media products?